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Then, using the Messenger Kids bookmark in the main Facebook app, parents can approve anyone who is friends with them as a contact for their kid, like aunts and uncles or godparents.
Messenger Kids is interoperable with the main Messenger app, so adults don’t actually have to download the Kids app.
But the app could prime kids to become lifelong Facebook users, and lock their families deeply into the platform where they’ll see ads.
“When you think about things at scale that we do to get people to care more about Messenger, this is one that addresses a real need for parents,” say Facebook’s head of Messenger David Marcus.
Facebook won’t be directly monetizing Messenger Kids, automatically migrating kids to real accounts when they turn 13 or collecting data so that it complies with Children’s Online Privacy Protections Act (COPPA) law.‘This works’, they said,” Facebook product management director Loren Cheng tells me.“In other apps, they can contact anyone they want or be contacted by anyone,” Facebook’s head of Messenger David Marcus notes.From there, kids can dive instantly into a video chat or text thread with their contacts.No message content is collected for ad targeting (same as Messenger), and there’s no in-app purchases to worry about.
And every time I sign in, the meaninglessness of Facebook friendship becomes more apparent.